"Nature is the source of all true knowledge. She has her own logic, her own laws, she has no effect without cause nor invention without necessity." — Leonardo da Vinci
Without rain there would be no need for umbrellas, yet on days like we had yesterday in Massachusetts, they certainly come in handy!
Necessity gave birth to the invention of the umbrella. Without the need, there would have been no invention.
I think often of the words of producer and director Nick Nanton: "Find the point of pain...and find a way to meet the need."
I think of this often because our days are filled with so many activities that we simply can't do it all. We have to to choose only the most valuable activities to occupy our time.
This is especially important for entrepreneurs. Folks with the entrepreneur spirit got into their line of work because they have a passion to share with the world, but road blocks often get in the way when the world doesn't listen to what they have to say.
But if we remember why umbrellas were invented we can easily tailor our message to find the point of pain and fulfill the need.
What if the world had no umbrellas? What if no one had thought of it inventing it yet? What are you inventing? And how will it rise to fulfill a need of our world?
Jonas Cain is an instructional designer, facilitator of fascination, and purveyor of positivity—helping to initiate and manage positive change for individual, team, and community growth.